We created an icon set for use in a bold new site navigation section. The icons helped boost the visual presentation of the somewhat dry content, and the prominent navigational tool surfaced previously hard-to-find pages. Bounce rates were immediately improved and more products were purchased.

Similarly-designed display windows on key pages quickly introduce each of the company’s products. Stock art seemed unavoidable, so we carefully chose photos with an eye toward consistency in order to strengthen the site’s visual identity and avoid a run-of-the-mill stock presentation.

We’re currently updating the Wall Street Prep logo with a contemporary serif typeface and a bold icon that calls to mind a learning institution.