Thestandardeleven.com is a site promoting a boutique condominium building in Washington, D.C. The client sought a unique concept site to promote its stylish new building. We built off of the existing blackletter logo to present the building to prospective buyers in a vintage newspaper theme.
Learn More
A companion print brochure that used the site’s bold type and vintage elements was handed out at various open houses. A giant newspaper-themed building sign rounded out the concept to give the building a personality of it’s own. The 11-unit building sold out in two weeks.
