We placed an introductory video front and center to appeal to the shorter attention spans of users who won’t browse through lists of features. Client testimonials were strategically placed in high-visibility areas to increase product credibility.
The site’s layout is fully-flexible and responsive, allowing users to view the complete site from any modern device. Rather than use a slideshow, we chose to highlight key features in a versatile grid that expands and contracts depending on the users’ device width.
We designed a simple icon set to provide some visual meaning to vague features list terms and because… well… we think icons make everything look better.