The “Tommy Wells for Mayor” yard sign is the centerpiece of the campaign identity. We retained the color and skyline imagery of Well’s original city council identity . We updated the skyline with characteristics of local row homes and placed the text in a bright sky above the buildings to set a buoyant and optimistic tone. We selected distinct and contemporary type from the Guardian family by Christian Schwartz.
We designed a host of bold and contemporary logos in various shapes and sizes to be used on signs, shirts, pins and magnets.